How to Label

Labeling intangible assets involves deciding what assets a company owns that which are not tangible. There are numerous legal, accounting, and tax/transfer pricing-related definitions of intangible assets, though most are purpose-specific. The links located below delve into the differing definitions that intangible assets can take when applied in different disciplines. To characterize intangibles in a practical, overarching way, the following labels may be used:

Product-related Intangibles: those intangibles that are embedded in a particular product, such as product design or patent.
Process-related Intangibles: those intangibles that are related to unique or valuable know-how used in specific business processes, such as manufacturing know-how or procedures.
Market-related Intangibles: intangibles that are linked to a way that a company/product name is positioned and recognized in the market, such as company name and logo.
Hybrids: intangibles that do not fit clearly within one of the above categories and exhibit characteristics of more than one group, such as franchise or license.